Writing
Things worth knowing before you pay anybody.
Four pieces, each about something this side of the business usually leaves vague.
What a playlist pitch is actually worth
A pitch costs about $0.76. A curator earns $0.50 of it for listening. Here is where the rest of the money goes, and why that gap matters.
Why we hide a number everybody else advertises
Most pitching platforms show you how often a curator says yes. We know ours and will not publish it. This is the reasoning.
What Spotify’s API changes did to playlist tracking
Spotify now caps a new app at five connected accounts, and extended access needs 250,000 monthly users. Here is what that means for anyone promising to watch your placements.
How to read a curator review without taking it personally
Every review here is at least 20 words from somebody who listened for 60 seconds and got paid the same either way. Here is how to get something out of one.